Why You Shouldn't Purchase E-mail Lists. Lets start by asking the question, what makes a person want to buy e-mail lists? The answer is most likely related to the need of wanting to get their brand or message in front of as many people possible. Okay... under standable. Let me ask you this... have you ever seen the same tv commercial over and over again about something you never would be interested in? Most likely you have. Just because you have seen the commercial 100 times, does not mean you are more apt to buy their product. You may have a strong awareness on your product, but that does not mean you will have a strong response. E-mail marketing is the same way. You need to capture peoples