Marketing Strategy, Branding, Product Development, Go-To-Market Strategy, P&L Analysis, Marketing Collateral Creation, Catalog Design, Web Design, Tradeshow Management, Promotion Planning, and more.
•Developed multi channel print, catalog, digital and direct marketing initiatives that increased web traffic by 53%, added 75 new dealers and grew sales by 3.2MM in less than 1 year.
• Launched 4 new vehicles and over 20 new accessories. Identified opportunities, researched competitors, communicated with engineering, and created go-to-market strategy which generated 1MM in incremental sales
• Spearheaded new lead generation process resulting in better team alignment, increased lead-to-close rate, and growth in overall dealer accounts
• Prepared a marketing strategy for new retail showroom that generated $600K in sales (8x annual dealer average) within the first year of operation.
• Led corporate re-branding project to improve marketing consistency resulting in new fonts, colors, voice of the brand, website, catalog, magazine ads, improved lifestyle imagery, and web ads
• Created multiple dashboards and reports through Google Data Studio and Excel to monitor overall sales performance, web analytics, cost of sales, conversion rates, and revenue
• Implemented dealer point of purchase program resulting in new assortment of advertising material, increased traffic to dealers, and a 37% increase in product sell-through
data studio reports
I have created several Google Analytics and Google Data Studio reports to quickly explain what is going on with American Landmaster's marketing. These reports were explained frequently to other team members and executives.